Why CEOs Should Surround Themselves With CEOs, Not Students
A CEO peer group changes how you decide. What research says about CEO loneliness, learning from peers, and how to get the most from a room of owners.
A Place for Those Who
Create the Future
BBS goes beyond the
traditional academic model.
A Place for Those Who
Create the Future
BBS goes beyond the
traditional academic model.
A Place for Those Who
Create the Future
BBS goes beyond the
traditional academic model.
A Place for Those Who
Create the Future
BBS goes beyond the
traditional academic model.
A Place for Those Who
Create the Future
BBS goes beyond the
traditional academic model.
It is eleven o'clock on a Tuesday night, and the owner of a consumer goods distributor is still at her desk. She just closed the best sales month in the company's history, yet the bank balance tells a different story. Her sales manager quit three weeks ago, her largest customer is pushing for another discount, and the bank wants a cash flow forecast before it renews the credit line. In one browser tab sits the admissions page of a well-known MBA program. She has been coming back to it for months, wondering if that is what she is missing, a serious education that would finally give her the language and the tools to stop fighting fires.
If you have asked yourself the same question, you are in good company. Many owners reach a point where the business has outgrown the way they run it, and the MBA shows up as the obvious answer, the credential the market associates with senior leadership. But before you commit two years and a sum that could buy a commercial property, it is worth asking an uncomfortable question. Who was the MBA actually built for? And if the answer is not you, what are the alternatives to an MBA that fit the reality of someone who already owns the company?
This is not an attack on a degree that has shaped generations of talented executives. It is something more useful. It is an honest look at what an MBA would give you, what it would not, and which options make sense for an owner who needs to lead better on Monday morning, not two years from now.
The degree's history explains much of its design. According to the Graduate Management Admission Council (GMAC), the organization behind the GMAT, Harvard launched the first MBA in 1908 in response to demand from businesses in a rapidly industrializing country. Companies were mechanizing production and needed people formally trained in finance and management practices. The original curriculum drew on Frederick Winslow Taylor's research on industrial efficiency, and the first class had 80 students.
That origin is not trivia. It is the program's DNA. The MBA was created to produce professional administrators who could operate inside large, hierarchical, specialized organizations, where every role is defined and the capital already exists. Its core promise was, and still is, to turn a promising professional into a manager who moves comfortably across finance, marketing, operations and strategy inside a structure someone else built.
Current data shows that orientation is alive and well. In GMAC's 2025 Prospective Students Survey report on career aspirations, consulting is the most sought-after job function among people considering business school, chosen by 72% of respondents, followed by general management at 46% and finance and accounting at 42%. The single most cited career goal is getting a raise. Those are legitimate goals, but they are the goals of someone building a career inside other people's companies.
You are somewhere else. You are not looking to be hired or promoted. You already sign the paychecks. The question keeping you up at night is not how to make vice president. It is how to get your company to stop depending on you for every important decision.
It would be dishonest to say an MBA has no value. It has a great deal of value for the job it was designed to do. The first benefit is a shared vocabulary. After two years, a graduate reads financial statements fluently, can debate a pricing strategy, understands a valuation model and holds his own with bankers, investors and consultants. For an owner who came up through operations, that fluency matters, because plenty of bad decisions start with not really understanding what the numbers are saying.
The second benefit is the network. Top programs bring together talented people from many countries and industries, and those relationships can last decades. The third is the signal it sends to employers. GMAC's 2025 Corporate Recruiters Survey, which polled more than 1,100 recruiters and hiring managers, found that US employers projected a median salary of $125,000 for MBA graduates compared with $75,000 for bachelor's degree holders, as BestColleges reported in its breakdown of the survey.
That is the crux of the argument. The $50,000 gap is what the job market pays for the credential. It is a huge return if you are the one getting hired. But you will never collect that salary, because you are the one paying it. A signal worth its weight in gold to a job candidate is worth very little to an owner, whose scorecard is margin, cash flow and enterprise value, not job offers.
The first gap is scale. The cases discussed in a traditional classroom usually involve corporations with thousands of employees, specialized departments and budgets a mid-sized owner will never see. Dissecting how a multinational redesigned its global supply chain is an interesting intellectual exercise, but it says little about how to price a product line when your main supplier just raised costs and your sales team has no reliable data on profitability by customer.
The second gap is role. A manager learns to optimize a function within rules someone else wrote. An owner writes the rules. You decide who sits at the table, how much of your own wealth to put at risk, when to invest in a new system, when to part ways with a long-time partner and how to run a family business where boardroom conversations spill over into Sunday dinner. Those dilemmas rarely appear in a program designed to develop high-level employees.
The third gap concerns how decisions get made at the top of big companies. Henry Mintzberg, the McGill University professor who has long been one of the sharpest critics of conventional management education, worked with Joseph Lampel to track 19 alumni whom Harvard Business School had held up as success stories. As Chief Executive summarized, ten of them clearly failed, meaning their companies went bankrupt or they were forced out, four had questionable records and only five were relatively successful.
Broader research by Danny Miller and Xiaowei Xu, published in the Journal of Management Inquiry in 2015 and reviewed by Mintzberg himself, followed 444 CEOs who appeared on the covers of Business Week, Fortune and Forbes between 1970 and 2008. Performance slipped across the board after the cover story, but MBA-led companies declined faster, and the gap was still significant seven years later. The authors tied the pattern to a stronger appetite for growth through acquisitions, which eroded cash flow and return on assets. A follow-up study by the same researchers in the Journal of Business Ethics, covering 5,004 CEOs of major public companies, found that MBA chief executives were more likely to rely on short-term moves such as earnings management and cuts to research and development.
None of this proves that an MBA makes someone a poor leader. These are studies of large public companies with their own set of incentives. But they point to something that matters for you. Conventional training prepares people for a particular game, the corporation reporting quarterly results to distant shareholders. The owner's game is different. You live with every decision for years, with your name on the door and your net worth on the line. You need to think about cash, resilience and succession, not the next quarter.
Let's talk money, because an owner always should. GMAC estimates that the average total cost of studying at one of the world's top MBA programs is around $180,000, and the most expensive schools exceed $270,000. An August 2025 analysis by Poets&Quants put the average two-year cost at the top 25 US business schools, including tuition, fees and living expenses, at $230,901, and found that 21 of those 25 schools now charge $100,000 or more per year.
The format designed for working professionals is not cheap either. A February 2025 report from Poets&Quants for Execs found that the five most expensive Executive MBA programs in the US average nearly $218,000 in tuition and required fees alone, with programs that run around 20 months.
For an owner, though, tuition is only the visible part of the bill. The real cost is your absence. An executive at a large company can step away for two years and the organization keeps running, because it was built to. Your company, on the other hand, probably still relies on you to close the big deals, approve special pricing, handle the bank and calm down the angry customer. Even in a weekend format, the load of assignments, readings and exams competes directly with the hours you spend running the business today.
Consider the owner of an industrial services company billing several million a year. If stepping back from the commercial side for two years costs him a couple of key accounts or delays an expansion, the opportunity cost can easily dwarf the tuition. The irony is that many of the problems that sent him looking for an MBA in the first place, such as owner dependence or weak margin control, tend to get worse precisely when he is not there.
If the MBA is not the natural answer for an owner, what works? Academic research offers solid clues, and none of them involve stacking up credits for two years.
The first comes from a field experiment led by Stanford economists Nicholas Bloom and John Roberts with the World Bank's David McKenzie and other co-authors, published in the Quarterly Journal of Economics in 2013 and summarized by the London School of Economics' Centre for Economic Performance. The researchers gave free management consulting to randomly selected textile plants and compared them with similar plants that did not get it. Adopting specific practices in quality, inventory control and operational tracking raised productivity by 17% in the first year, and within three years the treated firms had opened more plants. The authors' explanation was telling. The firms had not adopted these profitable practices earlier mainly because of information barriers. They simply did not know how, or how large the payoff would be.
The lesson for you is direct. The improvement did not come from general theory. It came from specific management practices, applied inside the actual operation, with guidance from people who knew how to implement them.
The second clue is even more relevant for owners. In a study published in the Quarterly Journal of Economics in 2018 and available as a National Bureau of Economic Research working paper, Jing Cai and Adam Szeidl randomly assigned 2,800 young firms to small groups whose leaders met once a month for a year, while a control group held no meetings. The meetings raised participating firms' revenue by 8.1% and also improved profits, access to borrowing, number of business partners and management scores. The effects persisted a year after the program ended. Owners shared useful information, especially with people who were not direct competitors, and recurring meetings created more partnerships than one-off encounters.
Economics rarely confirms so clearly something owners have always sensed. Owners learn from other owners. Hearing how another founder fixed the same collections problem, rebuilt a sales team or renegotiated with a customer that controlled too much volume is worth more than many hours of lecture, because it comes filtered through someone who paid for the outcome with their own money.
With that evidence in hand, the options come into focus. Three formats match an owner's reality better than a traditional MBA, and they work well together.
The first is modular executive programs. Instead of a two-year curriculum covering every discipline, they zero in on one concrete business problem over a few intensive days. An owner who lacks clarity on the true profitability of each product does not need a semester of microeconomics. You need to understand your cost structure, find where margin is leaking and walk out with decisions. Done well, these programs let you build an education one topic at a time, in the order your company needs it. Some people call this a mini MBA, but the better framing is a CEO development program designed around your priorities rather than a degree's requirements.
The second is peer groups. Meeting regularly with other owners of similar size in a confidential setting is exactly what the Cai and Szeidl study measured. What makes it work is consistency and the right mix of people. It works best when members face comparable dilemmas and do not compete with each other.
The third is applied labs, formats where learning happens on your own company's processes, data and teams. It is the logic of the Bloom experiment, specific practices implemented in the real operation with expert support, so the change does not depend on you remembering what you saw in a classroom.
At Brickell Business School, we build on all three. We are not a university and we do not grant degrees. We are a business school for owners, CEOs and board members, and our rule is simple. There are no students here. There are owners learning among owners, working through real cases from growing companies in the United States and Latin America, not NASA or General Motors, led by practitioners who have run and transformed operations themselves. Our Executive Programs are immersive, in person in Miami, and last three to four days. Our Bootcamps are more technical and intensive, and our Labs bring the hands-on work into your own company. Every participant leaves with a 90-day plan to put to work in the business.
An owner whose customers keep leaving without explanation might start with Customer Experience: Sell, Retain, Scale. Another who feels the company is growing in disorder, with everything landing on his desk, might start with the Business Control and Operational Excellence program. The point is not to swap one closed package for another. It is to build your own learning path around the problem costing you the most right now.
There are cases where an MBA makes complete sense for an owner. If you plan to sell your company in a few years and then build an executive career at a large corporation, the credential can open doors. If you are early in your career, your company is still small and can run without you, or you have a partner who handles operations, two years of broad education can be a reasonable investment. And if you plan to raise institutional capital in an ecosystem where investors put real weight on that kind of background, it can tip the scales.
But if your situation looks more like the distributor owner at the start of this piece, the conversation changes. Before you send in an application, answer three questions honestly.
First, what problem are you trying to solve? If the answer is specific, such as margins that do not add up, a sales team with no method, customers leaving without explanation or an operation that depends on you, then you need a solution focused on that problem, not a generalist curriculum. Second, how long can your company survive without your daily attention? If the honest answer is not long, a two-year program will compete with the business, and the business almost always wins that fight. Third, who do you want to learn from? If you want academics who explain broad frameworks, an MBA is the place. If you want people who have faced your exact dilemmas with their own money on the line, you need an environment built around peers and practitioners.
For most owners running growing companies, the best alternative to an MBA is not a single program but a combination. Short, focused executive programs to solve the most urgent problems, a peer group to pressure-test decisions and, when the company needs it, labs that carry the change into day-to-day operations. That path respects your time, pays for itself in measurable results and makes you a better owner, which is exactly what your company needs from you.
It can be, especially for building financial and strategic vocabulary and expanding your network. But it was designed to develop managers building careers inside large organizations. For an owner whose company still depends on them, the opportunity cost of two years is usually very high, and there are formats far more focused on the problems owners actually face.
The evidence points to a combination of modular executive programs built around concrete problems, peer groups that meet on a recurring basis and applied labs inside the company's own operation. Studies published in the Quarterly Journal of Economics show measurable gains in productivity and revenue from interventions of this kind.
GMAC puts the average total cost at the world's top programs at around $180,000. At the top 25 US business schools, the average two-year cost including living expenses exceeds $230,000, according to Poets&Quants.
If you saw yourself in any of these scenes and want to know which program fits where your company is right now, the next step is simple. Talk to a Brickell advisor and tell them about the problem that keeps you up at night. From there, we will map out the path that makes sense for you and for your business.
A CEO peer group changes how you decide. What research says about CEO loneliness, learning from peers, and how to get the most from a room of owners.
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