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From Chaos to Control. Take back command of your growth and your revenue before digital complexity takes over your business.

Executive Program in Digital Transformation for CEOs

 

✓ Diagnose the real state of your digital transformation, separating reality from sales pitch and unnecessary technology.

✓ Define a clear commercial and digital governance model so everyone knows who decides, what gets controlled and which metrics rule.

✓ Design a sales, data and technology architecture built for strategic decisions, not operational complexity.

✓ Connect automation and AI to real business results, with no hype and no costly experiments.

✓ Build an actionable executive roadmap with visibility, control and a focus on revenue.

 

 

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Executive Program in
Digital Transformation for CEOs

Available in several formats · Miami and online • Expert-Led Sessions

Frameworks • Workshops • Hands-on Learning

NEXT EDITION

To be announced

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FORMATS

Master Class, Workshop, Bootcamp or Immersive

Miami and online

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INVESTMENT

Shared upon acceptance

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FOR YOUR TEAM

Enroll your team and learn alongside your colleagues

How you can take this program

  • Executive Master Class · 1 day · online
  • Executive Workshop · 2 days · online
  • Executive Bootcamp · 5 to 10 days · in person, hybrid or private
  • Executive Education Program · 4 to 6 weeks · in person, hybrid or private
  • Executive Immersive Experience · 5 to 10 days in Miami, with dinners and networking among owners
  • For your company · a custom program for your team (Corporate Solutions)

Formats and dates for each edition are announced when enrollment opens. Ask an advisor which one fits where your company is right now.


Testimonios de los participantes

“

Este programa me permitió entender dónde realmente se pierde el control en la transformación digital y cómo recuperarlo sin frenar la innovación. 

“

Salí con un roadmap concreto, defendible ante la junta y alineado al negocio, no a la moda tecnológica.

“

Lo que más valoro es la practicidad del programa. Nada es teórico: todo se aplica a un caso real de tu empresa. Compartimos retos con ejecutivos de distintos países y sectores, lo que enriqueció muchísimo la discusión y la calidad de las soluciones.


Why apply to the Digital Transformation for CEOs program?

Digital transformation has become a top priority for senior leadership. Yet in many companies it keeps moving forward without clear control, without effective governance and with returns that are hard to prove. Technology decisions get fragmented. Data never turns into action. Automation moves faster than the ability to manage it.

For a CEO, the challenge is no longer to digitize more. It is to regain direction and visibility. Without a clear model for decisions, governance and control, transformation becomes a set of isolated initiatives, dependent on vendors and disconnected from the business strategy.

On top of that, the pressure to adopt automation and artificial intelligence has added complexity. Many companies invest in technology without a system that guarantees measurable results, scalability and executive control. The risk is not falling behind. The risk is moving forward without direction.

This intensive program is designed to help CEOs diagnose their digital reality, design a governable system, define a clear decision model and build a roadmap they can execute. The focus is on turning digital transformation into a lever for control, efficiency and competitive advantage, not a permanent experiment.



¿Por qué falla la experiencia del cliente?

70%
de las iniciativas de transformación digital no logran los resultados esperados por falta de dirección ejecutiva y control.

Fuente: McKinsey

65%



de los CEOs afirma que la complejidad tecnológica ha aumentado más rápido que la capacidad de toma de decisiones del negocio.

Fuente: Gartner

80%


de las organizaciones no cuenta con un modelo claro de gobierno digital que defina quién decide, qué se prioriza y cómo se mide el impacto.

Fuente: MIT Sloan Management Review


Program highlights

 

brickell_check_red DIAGNOSE the real state of digital transformation and its impact on control, decisions and results.

brickell_check_red DEFINE a clear digital governance model that sets who decides, what gets controlled and how it is measured.

brickell_check_redDESIGN a governable digital system aligned with the business strategy, without unnecessary complexity.

brickell_check_red CONNECT data, platforms and reporting to enable timely, reliable executive decisions.

brickell_check_red PRIORITIZE automation and AI with a focus on measurable impact, control and real return.

brickell_check_red BUILD an executive digital transformation roadmap ready to execute and defend before the board.

 


What will you learn?

*For more information about the curriculum*

 


How will you learn?

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Live sessions

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Peer discussion

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Applied exercises

 

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Support team

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Guest speakers

 

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Executive labs

 

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Networking dinners

 


Assignments

Hands-on activities

Iconcheck Run an executive diagnosis of the current state of digital transformation, identifying critical gaps between strategy, processes, technology and decision making.

Iconcheck Design a digital governance model that defines roles, responsibilities, decision levels and control mechanisms.

Iconcheck Build a logical architecture of systems and data focused on executive visibility and support for key decisions.

Discussion activities

Iconcheck Analyze real digital transformation dilemmas faced by CEOs, weighing decisions, risks and strategic trade-offs.


Companies that already trust the way we teach

Teams at companies such as Nestlé, Gerber, OmicronLab, Arturo Calle, Dos Pinos and Pozuelo have been trained by ICX Consulting, the group behind Brickell. You won't study distant multinational cases here. You'll work on the real problems of growing companies, the same ones you deal with every week.

Consumer goods and food

Nestlé, Gerber, Pozuelo

Teams trained by ICX Consulting consultants.

Regional industry and manufacturing

Dos Pinos, OmicronLab

Teams trained by ICX Consulting consultants.

Retail

Arturo Calle

Teams trained by ICX Consulting consultants.


Who is this program for?

You will build an executive view of digital transformation as a system of direction, governance and control, aimed at strategic decisions and measurable results, not isolated technology initiatives.

This program is ideal for

Iconcheck CEOs and General Managers who need to regain control, visibility and strategic alignment over digital transformation.

Iconcheck Board Members who want to understand the risks, decisions and return on digital investments.

Iconcheck Strategy, Operations or Transformation Directors responsible for designing and running digital initiatives with real business impact.

Iconcheck Leaders facing growing technological complexity who need clear structures for decisions, control and digital governance.


Faculty

Brickell_Ronny

 

Ronny González

Dean of Brickell Business School and Academic Director of the program.

Ronny has more than 30 years of experience in executive education, academic leadership and the development of specialized programs for business leaders in Latin America. He has worked with international institutions and has led academic initiatives focused on executive skills design, educational innovation and organizational transformation.

Imagene-profesor-Ivan1

 

Iván Arroyo

Senior in strategy, processes and organizational transformation

He is the co-creator of three proprietary ICX Consulting methodologies, used today by companies to reorganize their operations, scale their performance and strengthen their leadership capacity.

 

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José De León

Senior consultant and expert in commercial strategy, digital marketing, automation and revenue management

He has a long track record developing business growth projects in the United States, Mexico, Central America and the Caribbean. His career combines executive experience, analytical thinking and technical command of modern commercial platforms, which has allowed him to lead deep transformations in organizations across many industries.

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Esteban Cordero

President of ICX Consulting and creator of methodologies such as ICX Executive Blueprint, PROACTIVE Sales Methodology® and the CX Maturity Model®.

Esteban has advised companies across multiple industries on digital transformation, Customer Experience and process optimization. His work has impacted organizations in Latin America and North America, combining strategic frameworks with a practical, results-oriented approach.


Certificate

Upon successful completion of the program, participants will receive a digital certificate of completion issued by Brickell Business School Executive Education.

This certificate recognizes participation in an intensive program focused on executive digital transformation, digital governance, systems design, data-to-decisions, and automation and AI with control, validating key skills for senior leadership.

The certificate recognizes completion of the executive sessions, the hands-on labs and the building of a strategic digital transformation roadmap that applies directly to the participant's real business.

Note: The digital certificate will be sent to the registered email. Images are illustrative and may vary based on the final format issued by Brickell Business School.

Request the brochure

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Frequently asked questions


Didn't find what you were looking for? Write to us at executive@brickell.school, schedule a call or set up a video call with one of our advisors.

Some commercial conditions may change without prior notice. Stay in touch with your advisor. Subject to availability and group openings.

Register as soon as possible, spots are limited

brickell_calendar NEXT EDITION TO BE ANNOUNCED

Apply now