From Chaos to Control. Take back command of your growth and your revenue before digital complexity takes over your business.
Executive Program in Digital Transformation for CEOs
✓ Diagnose the real state of your digital transformation, separating reality from sales pitch and unnecessary technology.
✓ Define a clear commercial and digital governance model so everyone knows who decides, what gets controlled and which metrics rule.
✓ Design a sales, data and technology architecture built for strategic decisions, not operational complexity.
✓ Connect automation and AI to real business results, with no hype and no costly experiments.
✓ Build an actionable executive roadmap with visibility, control and a focus on revenue.
Executive Program in
Digital Transformation for CEOs
Available in several formats · Miami and online • Expert-Led Sessions
Frameworks • Workshops • Hands-on Learning
NEXT EDITION
To be announced
FORMATS
Master Class, Workshop, Bootcamp or Immersive
Miami and online
INVESTMENT
Shared upon acceptance
FOR YOUR TEAM
Enroll your team and learn alongside your colleagues
How you can take this program
- Executive Master Class · 1 day · online
- Executive Workshop · 2 days · online
- Executive Bootcamp · 5 to 10 days · in person, hybrid or private
- Executive Education Program · 4 to 6 weeks · in person, hybrid or private
- Executive Immersive Experience · 5 to 10 days in Miami, with dinners and networking among owners
- For your company · a custom program for your team (Corporate Solutions)
Formats and dates for each edition are announced when enrollment opens. Ask an advisor which one fits where your company is right now.
Testimonios de los participantes
Este programa me permitió entender dónde realmente se pierde el control en la transformación digital y cómo recuperarlo sin frenar la innovación.
Salí con un roadmap concreto, defendible ante la junta y alineado al negocio, no a la moda tecnológica.
Lo que más valoro es la practicidad del programa. Nada es teórico: todo se aplica a un caso real de tu empresa. Compartimos retos con ejecutivos de distintos países y sectores, lo que enriqueció muchísimo la discusión y la calidad de las soluciones.
Why apply to the Digital Transformation for CEOs program?
Digital transformation has become a top priority for senior leadership. Yet in many companies it keeps moving forward without clear control, without effective governance and with returns that are hard to prove. Technology decisions get fragmented. Data never turns into action. Automation moves faster than the ability to manage it.
For a CEO, the challenge is no longer to digitize more. It is to regain direction and visibility. Without a clear model for decisions, governance and control, transformation becomes a set of isolated initiatives, dependent on vendors and disconnected from the business strategy.
On top of that, the pressure to adopt automation and artificial intelligence has added complexity. Many companies invest in technology without a system that guarantees measurable results, scalability and executive control. The risk is not falling behind. The risk is moving forward without direction.
This intensive program is designed to help CEOs diagnose their digital reality, design a governable system, define a clear decision model and build a roadmap they can execute. The focus is on turning digital transformation into a lever for control, efficiency and competitive advantage, not a permanent experiment.
¿Por qué falla la experiencia del cliente?
70%
de las iniciativas de transformación digital no logran los resultados esperados por falta de dirección ejecutiva y control.
Fuente: McKinsey
65%
de los CEOs afirma que la complejidad tecnológica ha aumentado más rápido que la capacidad de toma de decisiones del negocio.
Fuente: Gartner
80%
de las organizaciones no cuenta con un modelo claro de gobierno digital que defina quién decide, qué se prioriza y cómo se mide el impacto.
Fuente: MIT Sloan Management Review
Program highlights
DIAGNOSE the real state of digital transformation and its impact on control, decisions and results.
DEFINE a clear digital governance model that sets who decides, what gets controlled and how it is measured.
DESIGN a governable digital system aligned with the business strategy, without unnecessary complexity.
CONNECT data, platforms and reporting to enable timely, reliable executive decisions.
PRIORITIZE automation and AI with a focus on measurable impact, control and real return.
BUILD an executive digital transformation roadmap ready to execute and defend before the board.
What will you learn?
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Module 1: Diagnosis and direction (From Chaos…)
Executive clarity on the real state of the digital business. Critical misalignments between strategy, processes, technology and decisions are identified, setting an objective starting point to order priorities and risks.
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Module 2: Digital governance and decision model
Design of a clear digital governance model. Who decides, with what information, under what rules and at what levels of control. Ambiguities that create friction, delays and excessive dependence on vendors or technical teams are removed.
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Module 3: System design (…to Control)
Turning strategy into a governable digital system. The logical architecture needed to support decisions, critical processes and executive control is defined, without falling into unnecessary complexity.
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Module 4: Data-to-decisions and platform architecture
Building real visibility for senior leadership. Data, platforms and reporting are connected to enable timely decisions, avoiding costly, hard-to-act-on “technology monsters.”
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Module 5: Controlled execution and Automation and AI roadmap
Prioritizing automation and AI with a focus on measurable results. What to automate, when and with which indicators is defined, ensuring control, return and strategic alignment, with no empty promises.
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Module 6: Adoption and Business Control Lab
A hands-on lab where a realistic implementation roadmap comes together. Participants work on organizational adoption, execution control and executive follow-up to secure lasting impact.
How will you learn?
Live sessions
Peer discussion
Applied exercises
Support team
Guest speakers
Executive labs
Networking dinners
Assignments
Hands-on activities
Run an executive diagnosis of the current state of digital transformation, identifying critical gaps between strategy, processes, technology and decision making.
Design a digital governance model that defines roles, responsibilities, decision levels and control mechanisms.
Build a logical architecture of systems and data focused on executive visibility and support for key decisions.
Discussion activities
Analyze real digital transformation dilemmas faced by CEOs, weighing decisions, risks and strategic trade-offs.
Companies that already trust the way we teach
Teams at companies such as Nestlé, Gerber, OmicronLab, Arturo Calle, Dos Pinos and Pozuelo have been trained by ICX Consulting, the group behind Brickell. You won't study distant multinational cases here. You'll work on the real problems of growing companies, the same ones you deal with every week.
Consumer goods and food
Nestlé, Gerber, Pozuelo
Teams trained by ICX Consulting consultants.
Regional industry and manufacturing
Dos Pinos, OmicronLab
Teams trained by ICX Consulting consultants.
Retail
Arturo Calle
Teams trained by ICX Consulting consultants.
Who is this program for?
You will build an executive view of digital transformation as a system of direction, governance and control, aimed at strategic decisions and measurable results, not isolated technology initiatives.
This program is ideal for
CEOs and General Managers who need to regain control, visibility and strategic alignment over digital transformation.
Board Members who want to understand the risks, decisions and return on digital investments.
Strategy, Operations or Transformation Directors responsible for designing and running digital initiatives with real business impact.
Leaders facing growing technological complexity who need clear structures for decisions, control and digital governance.
Faculty
Ronny González
Dean of Brickell Business School and Academic Director of the program.
Ronny has more than 30 years of experience in executive education, academic leadership and the development of specialized programs for business leaders in Latin America. He has worked with international institutions and has led academic initiatives focused on executive skills design, educational innovation and organizational transformation.

Iván Arroyo
Senior in strategy, processes and organizational transformation
He is the co-creator of three proprietary ICX Consulting methodologies, used today by companies to reorganize their operations, scale their performance and strengthen their leadership capacity.

José De León
Senior consultant and expert in commercial strategy, digital marketing, automation and revenue management
He has a long track record developing business growth projects in the United States, Mexico, Central America and the Caribbean. His career combines executive experience, analytical thinking and technical command of modern commercial platforms, which has allowed him to lead deep transformations in organizations across many industries.
Esteban Cordero
President of ICX Consulting and creator of methodologies such as ICX Executive Blueprint, PROACTIVE Sales Methodology® and the CX Maturity Model®.
Esteban has advised companies across multiple industries on digital transformation, Customer Experience and process optimization. His work has impacted organizations in Latin America and North America, combining strategic frameworks with a practical, results-oriented approach.
Certificate
Upon successful completion of the program, participants will receive a digital certificate of completion issued by Brickell Business School Executive Education.
This certificate recognizes participation in an intensive program focused on executive digital transformation, digital governance, systems design, data-to-decisions, and automation and AI with control, validating key skills for senior leadership.
The certificate recognizes completion of the executive sessions, the hands-on labs and the building of a strategic digital transformation roadmap that applies directly to the participant's real business.
Note: The digital certificate will be sent to the registered email. Images are illustrative and may vary based on the final format issued by Brickell Business School.
Request the brochure
Frequently asked questions
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What is the focus of the program?
The program is focused on helping CEOs and senior leadership regain direction, governance and control over digital transformation, connecting technology, data, automation and AI with strategic decisions and business results.
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Is this a technical or IT program?
No. It is an executive program. The focus is on decision making, digital governance, control and execution, not on specific tools or platforms.
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Do participants work on their own business?
Yes. Participants apply the frameworks and labs to their own organizational reality.
Didn't find what you were looking for? Write to us at executive@brickell.school, schedule a call or set up a video call with one of our advisors.
Some commercial conditions may change without prior notice. Stay in touch with your advisor. Subject to availability and group openings.
Register as soon as possible, spots are limited
NEXT EDITION TO BE ANNOUNCED
