Stop being the best salesperson in your company and take control of your revenue with a sales system that works without you.
Executive Program in Sales Strategy and Revenue Control for CEOs and Business Owners
✓ Design your sales strategy, aligned to your business model and a clear value proposition.
✓ Build a clear, repeatable and measurable sales process with stages and rules for moving every deal forward.
✓ Set quotas, KPIs and follow-up rules so you can lead your team without micromanaging.
✓ Control your pipeline and your forecast, so you stop taking reports on faith and start seeing real data.
✓ Close better without relying on discounts and leave with a 90-day Sales and Revenue Plan.
FORMATS
Master Class, Workshop, Bootcamp or Immersive
Miami and online
INVESTMENT
Shared upon acceptance
FOR YOUR TEAM
Enroll your team and learn alongside your colleagues
Este programa me permitió entender dónde realmente se pierde el control en la transformación digital y, sobre todo, cómo recuperarlo sin frenar la innovación ni el crecimiento.
Salí con un roadmap concreto, defendible ante la junta directiva y totalmente alineado al negocio, no a modas tecnológicas ni a presiones de proveedores.
Lo que más valoro es la practicidad del programa. Nada es teórico: todo se aplica directamente a un caso real de tu empresa. Además, compartir retos con ejecutivos de distintos países y sectores elevó enormemente la calidad de la discusión y de las soluciones.
Program highlights
Design a sales strategy aligned to your business model and a clear, defensible value proposition.
Build a repeatable sales process with stages, criteria for moving forward and rules your team can follow.
Define quotas, KPIs and weekly follow-up so you can lead your team without micromanaging.
Tell a real pipeline from an inflated one and turn the forecast into a management tool.
Close better without relying on discounts, protecting your margin and keeping pricing consistent.
Leave with a 90-day Sales and Revenue Plan, ready to put in place in your company.
What will you learn?
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Module 1: Sales strategy from the General Manager's perspective -
Module 2: Value proposition, business model and market segmentation -
Module 3: Sales process design -
Module 4: Sales enablement and sales team management (performance and leadership) -
Module 5: Customer decision process and emotional factors -
Module 6: Negotiation, objection handling and closing -
Module 7: Revenue control, ongoing project management and forecasting -
Module 8: Sales process automation and CRM as a control system -
Module 9: Hands-on sales and revenue lab
Live sessions
Peer discussion
Application exercises
Support team
Guest speakers
Executive labs
Networking dinners
Assignments
Hands-on activities
Redefine your value proposition by segment, build your Persona Playbook® and spot the gaps between what you sell and what the customer perceives.
Design your complete sales process, with stages, criteria for moving forward, clear rules and prices aligned to value and profitability.
Build your sales control model with KPIs, a real pipeline, forecast and weekly follow-up, and finish with your 90-day Sales and Revenue Plan.
Discussion activities
Analyze real cases with other owners and CEOs who face the same challenges, and get direct feedback from experts on your sales model.
Who is this program for?
This program is for leaders who own growth and revenue and need more control, predictability and clarity over their sales function. It focuses on sales strategy, executive control and revenue predictability, not on training salespeople.
This program is ideal for
Business owners and entrepreneurs who are still the best salesperson in the company and want to stop being the bottleneck to growth.
CEOs and General Managers who need real visibility into the pipeline, the forecast and sales execution so they can lead with data and clear rules.
Board members who want to know whether the company has a solid sales strategy and a revenue control model that can sustain growth.
C-level executives (COO, CFO, CRO, CCO) who take part in sales strategy, pricing and forecasting and need a clear framework to align sales with business goals.
Ronny González
Dean of Brickell Business School and Academic Director of the program.
Ronny has more than 30 years of experience in executive education, academic leadership and the development of specialized programs for business leaders in Latin America. He has worked with international institutions and has led academic initiatives focused on designing executive competencies, educational innovation and organizational transformation.
Marilis Llobet
Expert in sales strategy and consultative selling.
She stands out for her ability to translate complex sales strategy concepts into clear, applicable models, aligning value proposition, sales processes, sales skills and performance control. Her approach is not limited to teaching “how to sell.” It is about how to design and lead sales systems that deliver sustainable results, especially in contexts of growth, change or professionalization of the sales function.
Iván Arroyo
Senior consultant in strategy, processes and organizational transformation
He is a co-creator of three proprietary ICX Consulting methodologies, now used by companies to reorganize their operations, scale their performance and strengthen their leadership capacity.
Esteban Cordero
President of ICX Consulting and creator of methodologies such as ICX Executive Blueprint, PROACTIVE Sales Methodology® and the CX Maturity Model®.
Esteban has advised companies across multiple industries on digital transformation, customer experience and process optimization. His work has impacted organizations in LATAM and North America, combining strategic frameworks with a practical, results-oriented approach.
Certificate
Once the program is successfully completed, participants will receive a digital certificate of completion issued by Brickell Business School – Executive Education.
This certificate recognizes participation in an intensive executive program focused on sales strategy, revenue control, sales leadership and data-driven decision making, validating key skills for CEOs and business owners.
The certificate recognizes completion of the executive sessions, the hands-on labs and the design of a 90-day Sales and Revenue Plan that applies directly to the participant's real business.
Note: The digital certificate will be sent to the registered email. Images are illustrative and may vary depending on the final format issued by Brickell Business School.
Frequently asked questions
Register as soon as possible, spots are limited
NEXT EDITION TO BE ANNOUNCED